The four leading social apps in Asia are WhatsApp, Facebook Messenger, WeChat, Viber and LINE.

WhatsApp user statistics in Asian countries. According to the 2023 report, 15.8% stated that WhatsApp was their favorite social media platform (up 0.1% since January 2022). The new Digital 2023 Report from we are social and Meltwater shows the continued growth in popularity of WhatsApp among the 16 to 64 age group. WhatsApp favorite social media app worldwide Speaking of impressive growth: Meta competitor TikTok was also able to reach the benchmark of a billion users as of October 2022, and is now the social media platform where users spend the most time on.Īs a small player in the messenger world, Telegram also successfully manages to increase the number of active users from 550 to 700 million in 2022. The growth of Instagram is also remarkable, from 1.1 billion users in October 2020 to two billion users by January 2023. In terms of messenger apps, WhatsApp remains the number one OTT messaging app, followed by the Chinese messaging app WeChat with 1.3 billion users, and the Messenger by Meta with close to one billion users. Overall, Meta’s “family of apps” dominates the global social media scene, with Facebook showing a strong user growth in 2022, and almost reaching three billion monthly users.Īlso interesting: WhatsApp is now delivering roughly 100 billion messages a day in 2022, according to the latest data delivered by the company’s chief executive Mark Zuckerberg.

This puts the green messaging app far ahead of all other messaging apps, such as Facebook Messenger, WeChat, Viber, Apple Business Chat, or Telegram in terms of user numbers. According to this statement, the messaging app is actively used by over two billion people worldwide. The last time WhatsApp announced its official user numbers was in 2020 on its blog. Due to a different data method, social media numbers in 2023 might appear overall lower in 2023 in comparison to previous years.

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